WHO WE ARE
We are Cal’s premier UX-dedicated student run organization, started by two aspiring UX Designers with a dream. We’ve grown from 2 to a 250+ member ASUC-sponsored undergraduate organization within the span of a single year.
In our thriving community, we collaborate on real client projects to provide students with valuable hands-on experience, helping them enhance their portfolios and resumes. Our close-knit group fosters a supportive atmosphere where we not only work together but also mentor one another to push the boundaries of our skills. We offer a dynamic blend of engaging workshops, inspiring guest speakers, and exciting project opportunities.
Our commitment to creating a safe space for professional growth and learning is unwavering. Moreover, we prioritize the development of strong social bonds, so when you join us, you're becoming a part of a design family away from home. As passionate designers, our mission is to elevate the experience for everyone and make a positive impact in our creative community.
WHAT WE DO
DESIGN
We cater to our clients' design needs while continuously honing our ability to align user requirements with each project.
NETWORK
We aim to foster a tight-knit community of designers while promoting a sociable and collaborative atmosphere.
PROFESSIONAL DEVELOPMENT
We engage in a variety of activities that foster professional growth, including skill-building sessions, portfolio reviews, and guest speaker events
FAQ
DO I NEED EXPERIENCE TO APPLY?
No experience is needed, although you should understand the basics of the design process.
WHAT PROGRAMS DO YOU USE?
We mainly work with Figma to prototype our designs.
DO I NEED TO REAPPLY EVERY SEMESTER?
Nope. Existing members with automatically get an automatic offer to remain an active member given sufficient performance.
WHAT DO YOU LOOK FOR IN CANDIDATES?
We value design thinkers, having good empathy, and passion for a social design community.
WHAT IS YOUR TIME COMMITMENT?
It can range from 4-6 hours per week (including meetings) depending on what is assigned by each client.
WHERE CAN I CONTACT YOU?
You may email us at ux.berkeley@gmail.com or also feel free to DM us on Instagram @uxatberkeley if you have any questions.
MEET THE HEADS
SOCIAL & RECRUITMENT
Victoria Ogunmakinwa
EDUCATION
Margaret Fan
CO-PRESIDENT
Olivia Ao
PROJECT COORDINATOR
Nethra Dhamodaran
MARKETING
Vicky Hao
INTERNAL VP
Annie Bui
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CO-PRESIDENT
Nanci Simbulan
PROJECT COORDINATOR
Anika Awasthi
UXE DIRECTOR
Jovin Valdez
UXE OFFICER
Kevin Nguyen
PROJECT COORDINATOR
Ivo Braganza
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EXTERNAL VP
Alex Wang
EDUCATION
Christina Vuong
MEET THE ADVISORS
INTERNAL ADVISOR
Kevin Tanouye
Kevin Tanouye is a product designer with 8 years of experience, currently serving as a Senior Product Designer at HubSpot. HubSpot is a leading CRM platform that helps businesses streamline and enhance their marketing, sales, and customer service efforts. On the Customer Agent Coaching team within ServiceHub, Kevin focuses on helping admins improve their AI Customer Agent to better connect with their visitors and answer their inquiries. Kevin earned his degree in Environmental Economics and Policy, with a minor in Asian American Studies, from UC Berkeley in December 2012. Following graduation, he spent three years in Kyoto, Japan, as an Assistant English Teacher. Upon returning to the U.S., Kevin transitioned into UX Design, leveraging his diverse experiences to enrich his design approach. His career spans across design agencies and startups, covering a wide range of industries, such as media analytics and SaaS management. In his various roles, he has been responsible for delivering end-to-end designs through the product design process.
Tala Motameni is a UX Design Manager at United Airlines, where she manages a team of designers and leads design for the mobile app, website, and innovation projects. With over 8 years of experience in UX, nonprofit, and consulting, she brings a people-centered approach to design. She also advises startups and businesses on developing user experience strategies that position them for growth and support successful fundraising from venture capital investors.
INTERNAL ADVISOR
Tala Motameni
Paul is the Co-Founder & CEO of CarbonSustain, a climate tech software startup leveraging AI and blockchain to help businesses track carbon emissions, ensure compliance with CDP and CSRD regulations, and unlock sustainability-driven financial incentives. A seasoned entrepreneur and engineer, Paul has led AI-driven digital transformations for Fortune 500 companies and developed Web3 solutions recognized across the Berkeley ecosystem. His success includes winning competitions like UC Launch, AIEB, and CITRIS Climate Innovation and securing an elusive spot in the SkyDeck Pad-13 accelerator. Paul holds an MBA from UC Berkeley’s Haas School of Business and a bachelor's degree in Electrical Engineering and Computer Engineering from UCLA.
EXTERNAL ADVISOR
Paul Bryzek
Balu Masti is a technology leader, entrepreneur, and DeepTech enabler. Balu is a key advisor in Berkeley Skydeck. He collaborates with accelerators like CMU Schwartz Center and Venture Bridge, AI @ Wharton, IIM-B NSRCEL, IIT-B eCell, and TiE Global and advises / mentors startups. Balu fosters Industry-Academia collaborations. Balu is the co-founder of HUM Consulting Services and a fractional CxO. Balu helps startups with software architecture, scalability, Roadmap, GTM, strategy, and resourcing. He co-founded Vigyanlabs and has worked at Qualcomm
and Intel for over two decades.
EXTERNAL ADVISOR
Balu Masti